![]() The new icon is flat and looks like it has been created with minimalism trends in mind. The current version of the Instagram icon is nothing like the previous ones. The 2011 version was a lot cleaner and aesthetically pleasing. The text “Insta” was added and placed right under the vertical rainbow. The lens became glossier, and the edges became a lot lighter. The 2011 logo was an updated version of the 2010 emblem. The new logo was both simple and attractive. Cole was inspired by the Bell & Howell camera and used it in the Instagram logo. Cole Rise, a photographer-cum-designer, was hired to redesign the logo. ![]() While the logo appeared perfect for the social networking platform, Kevin decided to use a professional to redesign the Instagram icon. The logo designed by the co-founder was unique and stood out from the crowd. The Polaroid camera was a perfect fit for the photo-sharing platform. Polaroid cameras or instant photo cameras were widely used during the 1980s to take quick photos. The original Instagram logo featured a Polaroid camera with a rainbow stripe. Instagram has changed its visual identity four times since its inception. Instagram changed its logo four times in its history. A logo that communicates the key traits of your brand is worth millions. It can be tempting to change your company logo from time to time, but once you have a logo that is aligned with the company’s mission and values, you should try to retain it. While it is true that the company has changed its logo a few times in its brief history, it has always retained the centerpiece of the icon-the camera. The Instagram icon stands for childhood, family, and a whole lot of nostalgia. The Instagram logo design was inspired by the Polaroid-type camera of the 1970s and 80s. Instagram co-founder, Kevin Systrom, designed the original Instagram icon. Let’s explore what the logo means and how it has evolved over the years. The Instagram logo communicates what the social networking site is all about-a photo and video-sharing platform. Here is a great video on Instagram’s amazing journey Thus began the exciting journey of the social networking platform. The funding allowed the company to attract more brains for the company. Two venture capitalists, Andreessen Horowitz and Baseline Ventures, offered $500,000 in seed funding to Instagram. ![]() It took no time for the app creators to realize the similarity between the two apps however, they were encouraged to carry on because the users liked their photo-sharing feature. A brief history of Instagramįounded by Kevin Systrom and Mike Krieger, Instagram is a photo and video-sharing social media platform.īack in 2010, Kevin and Mike created a mobile check-in app called Burbn, which was very similar to foursquare. In addition to these, Instagram’s strong brand positioning and brand image have played a vital role in its success.
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